Preston Market Precinct

Share on Facebook Share on Twitter Share on Linkedin Email this link

Last updated 06/07/2020




Council has been working intensively over the last two years to understand what the community loves most about Preston Market and what is most important to protect as the precinct is planned by the Victorian Planning Authority and developed by the landowner.

On Monday 18 May, Council voted to call on the VPA to provide the strongest possible protections for:

• the long-term future of the existing group of multicultural traders, offering diverse and affordable fresh produce;
• the architectural heritage of the building, and its modernist aesthetic;
• the look and feel of the market, its wide walkways, collection of street stalls and airy feel;
• a commitment to broader community benefit, including green spaces, affordable housing, community infrastructure and quality architecture.

Council also resolved to update its objectives, as captured in The Heart of Preston, in light of findings from newly completed technical reports on urban design and heritage.


What does this mean?

The Heart of Preston

Council endorsed important objectives and elements which set out the key things that need to happen for a future Preston Market Precinct to be a place for everyone, and create a liveable, safe, sustainable precinct.

The objectives and key elements endorsed by Council on 19 August 2019 have now been updated and are captured in a document produced by the City of Darebin called The Heart of Preston.

https://s3-ap-southeast-2.amazonaws.com/ehq-production-australia/5c71a3c6192e15bcbae20bb155efc1f37160adb8/redactor_assets/assets/000/058/852/original/Heart_of_Preston_doc.JPG?1566971887

There have been a lot of comments about Preston Market recently, not all of them are accurate. So here’s where you can find out the facts.

MYTH: Council will allow the owners to demolish the market

FACT: At no point has the Council voted for the market to be demolished. It voted for quite the opposite - for immediate and long term heritage protection.

View more facts


Information about Council’s latest decision

There have been several technical reports finalised including new heritage advice and urban design advice, which have informed updates to The Heart of Preston to consider the best planning outcomes for the site. The objectives and key elements of the Heart of Preston will be used as a tool to assess any future plans or development proposals and identify any risks to the viability or character of the market, or suboptimal planning outcomes for the broader precinct.

Council resolved to request both interim and permanent Heritage Overlays for the market building, based on new evidence. However, a Heritage Overlay alone will not protect the social and cultural aspects that make the market a special place, so Council is calling for a package of strong protections to be built in to the planning process.


Council’s objectives for the site are:

Value and Protect the Market’s Unique Identity & Heritage

Objective one: Following redevelopment, the market retains its heritage significance and unique feel of covered streets, intersections, sheds, stalls and small shops that create a place of welcome, exchange and diversity; which would require the following key elements:

Identity

i) At least the same number, types and sizes of stalls.
ii) The same sunlit, open and airy feel and characteristics of the original heritage market and not a shopping centre or mall.
iii) Has at least two cruciform intersections, which act as a key focal point, and connect to the broader precinct.
iv) The market footprint is the same size or larger.

Urban Design & Feasibility

v) Is made up of a network of neighbourhood blocks and covered market streets with main public walkways at least 12 metres wide.
vi) Has active market streets in the evening and out of hours.
vii) Provides a wide and inviting street frontage and sense of presence along Cramer Street, in a high amenity position opposite upgraded green space next to the oval.
viii) Integrates with existing public open space, including the Preston Oval opposite and new and upgraded spaces as part of the level crossing removals and Council open space works.
ix) Incorporates a safe and active connection from the station through to High street that has a high level of market activity.
x) Strong public space functionality with generous public seating, and market streets that remain open to the public 24/7 and are protected via easements.
xi) The market is not completely surrounded by taller buildings, hidden from view.

Architectural significance

xii) The market undergoes minimal change to protect as many significant heritage elements as possible.
xiii) The market retains at least 75% of the existing spaceframe roof either in situ or relocated, only if relocation is determined to be appropriate by a Conservation Management Plan prepared by the VPA.
xiv) The market has the same or similar outer concrete walls.
xv) The market has the same layout and wide, light and airy walkways.

Support Traders

Objective two: the vibrant mix of traders, particularly those from diverse backgrounds, are supported before, during and after redevelopment to keep the market accessible, affordable and multicultural; which would require the following key elements:

i. Ensure continuous operation of the market before, during and after development by:

(1) entering into a formal agreement(s), which will include a Market Continuity Plan and Transition Plan.
(2) maintaining appropriate access and trade conditions
(3) maintaining appropriate trader car parking and large vehicle loading / unloading conditions
(4) providing leases with the provision for rental adjustments where trading is adversely impacted by construction requirements.

ii. Ensure security and affordability for traders by:

(1) prioritising existing tenants
(2) setting the same price in rent, adjusted for inflation
(3) offering a variety of flexible lease options.

iii. Provide the same amount of Market car parking before, during and after redevelopment.
iv. Retain the diversity of independent businesses, with no franchises or chains.
v. Manage the market effectively during and after redevelopment to provide a clean, safe and pleasant environment for traders and shoppers.

Create a Sustainable and Vibrant Neighbourhood

Objective three: the surrounding precinct is developed as a model of a sustainable, liveable neighbourhood with world class architecture, open spaces, streetscapes, public areas and urban design that tell the stories of the migrant communities that have made this place what it is; which would require the following key elements:

i) Meaningfully involve migrant communities in precinct design and creation of new open spaces.
ii) Create a fine-grain and liveable neighbourhood that is inviting and interesting from the ground floor up.
iii) Provide a variety of building heights and generous setbacks, with world class architecture and urban design.
iv) Provide a permeable street network that connects to the broader neighbourhood and prioritises pedestrians and cyclists.
v) Wind impact is minimised through precinct and building design for pedestrian amenity and comfort, particularly at key open spaces
vi) Provide opportunities to grow, prepare, share and compost food in the precinct.
vii) Provide at least 10% public open space on site, at multiple key intersections including along the main east-west market street.
viii) Provide an additional financial contribution of up to 8.2% to enhance existing open space within the central Preston area.
ix) Provide canopy trees on all streets and laneways.
x) There is minimal overshadowing of open spaces on the site and to Preston Oval and its surrounds, as the premier open space destination within Central Preston.
xi) No car parking on the ground level and underground car parking wherever possible.
xii) Minimise vehicle movement within the precinct.
xiii) A minimum of 6 - star green star communities (or current best-practice Green Star).
xiv) Minimise waste and maximise reuse of materials in the redevelopment of, and future operation of the precinct.
xv) Provide a safe, active connection to 421 High Street.
xvi) A minimum 6 Green Star accreditation for all buildings as built (or current best-practice).
xvii) A minimum 7 Star Nationwide House Energy Rating Scheme (NatHERS) rating (or current best-practice).


Deliver New Community Benefits

Objective four: value that is created through the redevelopment is shared with the wider community through a range of state-of-the-art new community spaces, affordable housing, social programs and facilities and employment opportunities; which would require the following key elements:

i) Provide a range of commercial cultural facilities like a cinema or galleries, and also office spaces for local jobs.
ii) Contribute towards new community facilities such as lifelong learning facilities, and/or a bigger, better neighbourhood house.
iii) Provide new maternal and child health, and kindergarten facilities.
iv) Ensure new green open spaces that are usable to a broad range of people.
v) Provide affordable (20%) and diverse housing, with a proportion of tenancies weighted towards newly arrived migrants.
vi) New intercultural programs around food, language and art.


Keeping Your Market On-site

Objective five: That any development is contingent on a contractual commitment to retain the market use at the Preston Market site.

i) The majority Landowner/developer to enter into a contractual commitment with the State Government and Council, before a planning scheme amendment is gazetted, to retain a fresh food and variety market within the Preston Market Precinct
ii) The market is an ongoing use within the precinct.

Presentation

At Council’s meeting on 29 June, Council resolved to make public, and add to our website presentation prepared by local members of the community and shown to Councillors at a briefing on 25 May 2020. The presentation was not commissioned or endorsed by Council. The information contained in the presentation has not been assessed by Council, or other industry experts. Please click here to download a copy of the presentation.


We all love Preston Market

Whether you’re a first-time shopper or have been trading for generations, the Market is the beating heart of Preston. The market has served us for 50 years and will continue to feed our families, be a familiar meeting place for friends and play a central role in the lives of locals in Preston.

Darebin City Council has been listening to local community views on the future of the Preston Market site, and working to achieve the community vision which Council endorsed in 2018:

“the Market is a vibrant and diverse place for the community to gather around food and celebrate culture”.


What’s next

Many community members have told us what’s important and we want to make sure we’re clearly calling for the State Government and developer to commit to these things that will create the best possible outcome.

There are several steps to go before any new planning controls will be decided by the Minister for Planning, and Council will advocate for the best outcome at every stage of this process.

Council will also consider the State Government’s draft plans when these are released later in the year. In 2021, Council expects to advocate for what’s important to the community in any formal planning processes including exhibition and review by an independent planning panel.

To show your love for Preston Market stay updated and get in touch.

If you have any questions you can send an email to futurepreston@darebin.vic.gov.au or register for updates on this page (on the right).


Last updated 06/07/2020




Council has been working intensively over the last two years to understand what the community loves most about Preston Market and what is most important to protect as the precinct is planned by the Victorian Planning Authority and developed by the landowner.

On Monday 18 May, Council voted to call on the VPA to provide the strongest possible protections for:

• the long-term future of the existing group of multicultural traders, offering diverse and affordable fresh produce;
• the architectural heritage of the building, and its modernist aesthetic;
• the look and feel of the market, its wide walkways, collection of street stalls and airy feel;
• a commitment to broader community benefit, including green spaces, affordable housing, community infrastructure and quality architecture.

Council also resolved to update its objectives, as captured in The Heart of Preston, in light of findings from newly completed technical reports on urban design and heritage.


What does this mean?

The Heart of Preston

Council endorsed important objectives and elements which set out the key things that need to happen for a future Preston Market Precinct to be a place for everyone, and create a liveable, safe, sustainable precinct.

The objectives and key elements endorsed by Council on 19 August 2019 have now been updated and are captured in a document produced by the City of Darebin called The Heart of Preston.

https://s3-ap-southeast-2.amazonaws.com/ehq-production-australia/5c71a3c6192e15bcbae20bb155efc1f37160adb8/redactor_assets/assets/000/058/852/original/Heart_of_Preston_doc.JPG?1566971887

There have been a lot of comments about Preston Market recently, not all of them are accurate. So here’s where you can find out the facts.

MYTH: Council will allow the owners to demolish the market

FACT: At no point has the Council voted for the market to be demolished. It voted for quite the opposite - for immediate and long term heritage protection.

View more facts


Information about Council’s latest decision

There have been several technical reports finalised including new heritage advice and urban design advice, which have informed updates to The Heart of Preston to consider the best planning outcomes for the site. The objectives and key elements of the Heart of Preston will be used as a tool to assess any future plans or development proposals and identify any risks to the viability or character of the market, or suboptimal planning outcomes for the broader precinct.

Council resolved to request both interim and permanent Heritage Overlays for the market building, based on new evidence. However, a Heritage Overlay alone will not protect the social and cultural aspects that make the market a special place, so Council is calling for a package of strong protections to be built in to the planning process.


Council’s objectives for the site are:

Value and Protect the Market’s Unique Identity & Heritage

Objective one: Following redevelopment, the market retains its heritage significance and unique feel of covered streets, intersections, sheds, stalls and small shops that create a place of welcome, exchange and diversity; which would require the following key elements:

Identity

i) At least the same number, types and sizes of stalls.
ii) The same sunlit, open and airy feel and characteristics of the original heritage market and not a shopping centre or mall.
iii) Has at least two cruciform intersections, which act as a key focal point, and connect to the broader precinct.
iv) The market footprint is the same size or larger.

Urban Design & Feasibility

v) Is made up of a network of neighbourhood blocks and covered market streets with main public walkways at least 12 metres wide.
vi) Has active market streets in the evening and out of hours.
vii) Provides a wide and inviting street frontage and sense of presence along Cramer Street, in a high amenity position opposite upgraded green space next to the oval.
viii) Integrates with existing public open space, including the Preston Oval opposite and new and upgraded spaces as part of the level crossing removals and Council open space works.
ix) Incorporates a safe and active connection from the station through to High street that has a high level of market activity.
x) Strong public space functionality with generous public seating, and market streets that remain open to the public 24/7 and are protected via easements.
xi) The market is not completely surrounded by taller buildings, hidden from view.

Architectural significance

xii) The market undergoes minimal change to protect as many significant heritage elements as possible.
xiii) The market retains at least 75% of the existing spaceframe roof either in situ or relocated, only if relocation is determined to be appropriate by a Conservation Management Plan prepared by the VPA.
xiv) The market has the same or similar outer concrete walls.
xv) The market has the same layout and wide, light and airy walkways.

Support Traders

Objective two: the vibrant mix of traders, particularly those from diverse backgrounds, are supported before, during and after redevelopment to keep the market accessible, affordable and multicultural; which would require the following key elements:

i. Ensure continuous operation of the market before, during and after development by:

(1) entering into a formal agreement(s), which will include a Market Continuity Plan and Transition Plan.
(2) maintaining appropriate access and trade conditions
(3) maintaining appropriate trader car parking and large vehicle loading / unloading conditions
(4) providing leases with the provision for rental adjustments where trading is adversely impacted by construction requirements.

ii. Ensure security and affordability for traders by:

(1) prioritising existing tenants
(2) setting the same price in rent, adjusted for inflation
(3) offering a variety of flexible lease options.

iii. Provide the same amount of Market car parking before, during and after redevelopment.
iv. Retain the diversity of independent businesses, with no franchises or chains.
v. Manage the market effectively during and after redevelopment to provide a clean, safe and pleasant environment for traders and shoppers.

Create a Sustainable and Vibrant Neighbourhood

Objective three: the surrounding precinct is developed as a model of a sustainable, liveable neighbourhood with world class architecture, open spaces, streetscapes, public areas and urban design that tell the stories of the migrant communities that have made this place what it is; which would require the following key elements:

i) Meaningfully involve migrant communities in precinct design and creation of new open spaces.
ii) Create a fine-grain and liveable neighbourhood that is inviting and interesting from the ground floor up.
iii) Provide a variety of building heights and generous setbacks, with world class architecture and urban design.
iv) Provide a permeable street network that connects to the broader neighbourhood and prioritises pedestrians and cyclists.
v) Wind impact is minimised through precinct and building design for pedestrian amenity and comfort, particularly at key open spaces
vi) Provide opportunities to grow, prepare, share and compost food in the precinct.
vii) Provide at least 10% public open space on site, at multiple key intersections including along the main east-west market street.
viii) Provide an additional financial contribution of up to 8.2% to enhance existing open space within the central Preston area.
ix) Provide canopy trees on all streets and laneways.
x) There is minimal overshadowing of open spaces on the site and to Preston Oval and its surrounds, as the premier open space destination within Central Preston.
xi) No car parking on the ground level and underground car parking wherever possible.
xii) Minimise vehicle movement within the precinct.
xiii) A minimum of 6 - star green star communities (or current best-practice Green Star).
xiv) Minimise waste and maximise reuse of materials in the redevelopment of, and future operation of the precinct.
xv) Provide a safe, active connection to 421 High Street.
xvi) A minimum 6 Green Star accreditation for all buildings as built (or current best-practice).
xvii) A minimum 7 Star Nationwide House Energy Rating Scheme (NatHERS) rating (or current best-practice).


Deliver New Community Benefits

Objective four: value that is created through the redevelopment is shared with the wider community through a range of state-of-the-art new community spaces, affordable housing, social programs and facilities and employment opportunities; which would require the following key elements:

i) Provide a range of commercial cultural facilities like a cinema or galleries, and also office spaces for local jobs.
ii) Contribute towards new community facilities such as lifelong learning facilities, and/or a bigger, better neighbourhood house.
iii) Provide new maternal and child health, and kindergarten facilities.
iv) Ensure new green open spaces that are usable to a broad range of people.
v) Provide affordable (20%) and diverse housing, with a proportion of tenancies weighted towards newly arrived migrants.
vi) New intercultural programs around food, language and art.


Keeping Your Market On-site

Objective five: That any development is contingent on a contractual commitment to retain the market use at the Preston Market site.

i) The majority Landowner/developer to enter into a contractual commitment with the State Government and Council, before a planning scheme amendment is gazetted, to retain a fresh food and variety market within the Preston Market Precinct
ii) The market is an ongoing use within the precinct.

Presentation

At Council’s meeting on 29 June, Council resolved to make public, and add to our website presentation prepared by local members of the community and shown to Councillors at a briefing on 25 May 2020. The presentation was not commissioned or endorsed by Council. The information contained in the presentation has not been assessed by Council, or other industry experts. Please click here to download a copy of the presentation.


We all love Preston Market

Whether you’re a first-time shopper or have been trading for generations, the Market is the beating heart of Preston. The market has served us for 50 years and will continue to feed our families, be a familiar meeting place for friends and play a central role in the lives of locals in Preston.

Darebin City Council has been listening to local community views on the future of the Preston Market site, and working to achieve the community vision which Council endorsed in 2018:

“the Market is a vibrant and diverse place for the community to gather around food and celebrate culture”.


What’s next

Many community members have told us what’s important and we want to make sure we’re clearly calling for the State Government and developer to commit to these things that will create the best possible outcome.

There are several steps to go before any new planning controls will be decided by the Minister for Planning, and Council will advocate for the best outcome at every stage of this process.

Council will also consider the State Government’s draft plans when these are released later in the year. In 2021, Council expects to advocate for what’s important to the community in any formal planning processes including exhibition and review by an independent planning panel.

To show your love for Preston Market stay updated and get in touch.

If you have any questions you can send an email to futurepreston@darebin.vic.gov.au or register for updates on this page (on the right).